One of the "fun things" happening with Diet Coke itself is the introduction of their new can (pictured below). The new can is taller and slimmer to mimic Taylor's look. The can is also covered with her famous quote, "If you're lucky enough to be different, don't ever change," once in red and the rest in a white that wraps around the can repeatedly. On the front of the can, her logo can be seen in silver surrounded by a red banner with the Diet Coke logo about two inches above and right to the left of it.
Being a Taylor Swift fan, of course I had to purchase this! I don't normally drink Diet Coke, but that's not to say I don't like it; I just don't drink soda as much as I used to. I went out as soon as Diet Coke announced that the cans should be in Kroger's, Walmart, Walgreens, and Publix stores. I went to two different Kroger's in my city. No luck. No big deal, though. I went to Walmart. Nope. Walgreens? Nope. No one in my city had them! I was bummed, but I understood, as they had just been released. I waited a few days and tried again at all the locations. Still not there. I waited a week this time and tried again. Still no Taylor Swift Diet Coke. By now, I was getting frustrated and frankly, annoyed. Everyone was posting pictures of their cool new TS Diet Coke and I was sitting at home, empty-handed.
My mom had some errands to run that weekend and asked if I wanted to go with her. I agreed and while we were in Frisco, TX, she asked if I wanted to check their stores for the cans, knowing how much I'd been trying to find them. We checked Kroger's, Walmart, and Walgreens. Nothing. Cool. Our next stop was Flower Mound, TX and once again I check their Kroger's, Walmart, and Walgreens. Absolutely no Taylor Swift Diet Coke. Now it was getting ridiculous. Three cities, 10 different stores, and no one had the new cans? Unbelievable. I went to Diet Coke's official Facebook page and told them about my situation, not expecting anything. I just wanted to let them know that no one had them in my area. They wrote me back.
I sent them my information, thinking that they were going to verify my location and call a store near me to question why the cans were not on display yet and get back to me when they were available. They read my message, and didn't reply, so that solidified my beliefs. Boy, was I wrong. And in the best way possible. But I'll get to that in a second.
That night, I got a text message from my high school friend, Mayra, telling me that she had seen the Taylor Swift Diet Coke at the Walgreens by her house (I had already checked there the day before). I was thrilled. The next morning, at 8:30am, I was out of the house, at Walgreens, buying four boxes of it. One to drink, two to keep sealed, and one to give away to one of my YouTube subscribers. The boxes contain 6 cans, and are priced at around $2.99. I came home, filmed my giveaway contest video, edited it, and uploaded it. And that was that. I was satisfied.
But today, October 17th, a FedEx truck came to my house and dropped off a medium sized box. It was addressed to Lex Swift, but had no sender other than an address. I had no idea what it was. I opened up the box and was pleasantly surprised to see this inside:
Also inside the brown box was a brand new box of the Taylor Swift Diet Coke!
That is the first I've ever heard of a company doing something like that. I paid nothing for this box. Diet Coke mailed it to me completely free of charge! Now that is what I call customer support!
As you see, the box looks very similar to the can itself. They have the same basic design. For a more thorough look at the box and cans, you can visit my video on YouTube where I go through all of the sides and angles, etc. http://www.youtube.com/watch?v=ILjQYjH1OyA
Finally, thank you Diet Coke for sending me this box of Taylor Swift's Diet Coke. You have very good customer support to meet with the high demands. Thank you, thank you, thank you.